DISCIPLINE:
DIGITAL DESIGN
PROJECT:
SELF-DIRECTED UNIVERSITY PROJECT
TIME:
15 WEEKS
EXPERIENCE:
RESEARCH & DIGITAL
Virtual Fitting Rooms
about.
DUPPY Studio explores how digital innovation can rebuild fashion into something more sustainable, transparent, and circular. The project delivers a prototype e-commerce platform that merges AR try-ons, 3D body scanning, blockchain verification, and NFT-based ownership tracking into one seamless system.
The result is a new kind of retail experience that empowers users to make informed choices, extends garment lifecycles, and drives ethical design into the digital future.
Test the prototype on desktop using the Show More button above.
challenge.
The fashion industry faces a massive environmental problem. Overproduction, returns, and wasteful processes drain resources and deplete trust. DUPPY Studio set out to design a digital system that makes sustainability effortless, not forced.
The challenge was to address four key issues: overproduction, inaccurate sizing, lack of transparency, and wasteful sampling. The goal was to create an interactive platform that feels intuitive and natural to use.
AR try-ons and realistic cloth simulation enhance the experience, helping users make smarter choices and cutting waste before it begins.
results.
The outcome is a high-fidelity Figma prototype that visualises a complete circular fashion ecosystem.
Key Features
AR and Body-Scan Fitting Room
Users can preview garments through AR overlays or detailed cloth simulations on their scanned body shape, improving sizing accuracy and reducing returns.
Blockchain Transparency and Ownership
Each garment carries a digital certificate that tracks creation, ownership, and resale. Smart contracts return royalties to designers and promote a fairer fashion economy.
Resale Marketplace
Verified resale within the platform keeps garments in circulation and builds a community focused on longevity rather than fast fashion.
Simulation Credit System
A built-in credit system rewards sustainable behaviour. Users earn credits through purchases or resales and spend them on high-fidelity simulations.
Software and Tools
Figma for UI and prototyping, Blender and CLO3D for 3D simulations, Lens Studio for AR testing, Unreal Engine for workflow experiments, and conceptual blockchain flowcharts for smart contract logic.
User Testing
Interactive testing in Figma guided UX improvements. Feedback led to simpler navigation, clearer contextual details, and a more prominent try-on feature.
The result is a digital experience that reimagines how users engage with fashion online, blending design, technology, and sustainability into one coherent system.
testimonial.
The project presents a compelling user experience by leveraging intangible digital formats to reduce fashion waste. The design intent is clearly communicated through key visualisations, digital prototypes and simulations, wireframes, and webpage UI prototypes, effectively demonstrating product functionality. The inclusion of an implementation workflow and the integration of blockchain technology as a final solution highlight a thoughtful and iterative approach to creative technology.
The research is well-executed, providing insights into consumer behaviour and sustainable manufacturing. There is strong distillation of insights into product ideas, particularly in the exploration of digital AR assets and their potential applications. The credit/reimbursement model tied to digital features is well-conceived, and the webpage user-testing validation to the usability of the proposed system. This is project exhibits creative and justified decision making informed by a fastidious approach to the design research and design development processes. Well done.
Shama Rahman
UAL Course tutor
