INDUSTRY:
GRAPHIC DESIGN
CLIENT:
GROOVES FOR GOOD
TIME:
8 WEEKS
SKILLS:
FIGMA, 3D, ILLUSTRATOR & PHOTOSHOP
Grooves for Good
about.
Grooves for Good is a wellness brand that turns nightlife into something deeper. It celebrates the rush of late nights while caring for the emotional lows that follow. Built in memory of a friend, it connects movement, music, and mindfulness through yoga, brunches, and walks.
DUPPY studio crafted a visual identity that captures both energy and calm. Bold colour, confident typography, and fluid motion come together to express joy, care, and community in equal measure.
challenge.
Most nightlife brands stop at the party. This one needed to go further. The challenge was to design an identity that honours both celebration and reflection, connecting with students and young adults who live between the two.
The system had to feel vibrant enough for a rave yet calm enough for a morning yoga class. It needed to work across digital platforms, merch, and campaigns while staying clear, flexible, and rooted in community.
result.
The challenge was to bridge two worlds: the chaos of nightlife and the calm of recovery. The studio built a brand system that makes both coexist.
Visual System
A modular logo set and bold type pairing create instant recognition. Vibrant tones of orange, green and teal meet deep backdrop hues like indigo and darker greens, capturing the balance between energy and rest.
Graphic Language
Gradients and textures mirror the pulse of music while keeping a tactile, human feel. Minimal teal figures bring warmth and character without noise.
Social Media
Instagram templates shift seamlessly between rave and recovery. Each post translates rhythm into design, guiding the viewer through movement and reflection.
Impact
The result redefines what a nightlife brand can be: One that doesn’t crash after the party ends, but carries the energy forward into care and connection.
testimonial.
Fraser has been an absolute legend to work with from start to finish. We set out our requirements and he had no problem in understanding the task in front of him, as evidenced by the end product - which is just fantastic. Couldn’t be happier. Highly recommend.
Matt Kirk
Co-founder of Grooves for Good
